The VESTA Hotel has been operating since 2018 and has already become one
of the best hotels in Australia. Careful attention to detail is the main rule
of the hotel, impeccably white walls, symmetrical lines and carefully selected furniture,and most importantly, the ideology and approach to one's business, that's what makes Vesta a cozy and minimalist hotel
About project
When developing the concept, I was inspired by the architecture of the hotel
and tried to emphasize its ideology and views. Minimalism, a sense of «simplicity, volume in space» and comfort were taken as the main tool for developing
the concept
Branding
The main page combined the minimalist style of the hotel, static and easy-to-read information. The page is pided into small preview sections, each of which
is mentioned on a full page. The vector of the final picture strove for elegance, calmness and ease
Main page
After conducting UX analytics and interviews with the target audience, a system layout was built, each element of which is important for the user. Thus,
the following pages were formed: Rooms, Events, Gallery, an auxiliary page
of general questions and a section with all the contacts and links of the hotel
Other pages
It was decided to create a functionally simple, step-by-step booking script that simplifies communication between managers and users. There are two stages
at the time of booking checking the numbers added to the basket and filling
in personal information
Booking pages
After analyzing the main target audience, a large percentage of users who access the site from mobile phones were identified, so many concepts and prototypes were developed, scenarios of problems
that could occur on mobile screens were teste
Mobile pages
I hope that I managed to make the VESTA site simple enough, flexible and reflecting everything that I felt during the work, as well
as responding to all key needs. According to statistics, the site closes many queries of a large target audience, from visitors to city residents. Summing up, I would like to say that the VESTA hotel is a historical space, and it was a pleasure for me to work on this amazing project
Results
Thank for watching
Product designer / Alim Akhmetov / 2022
nico.cx
