ABOUT THE PROJECT
Gym Fusion is a multi-disciplinary sports club that brings together various disciplines, including rhythmic gymnastics, acrobatics and cheerleading. The club’s mission is to inspire movement and excellence, providing athletes with a space to push their limits while fostering teamwork and self-expression.
THIS PROJECT INCLUDES:
Brand Strategy: The brand is built on the principles of strength, grace, and unity. The name itself reflects the fusion of different sports and artistic disciplines, creating a dynamic and inclusive environment. The visual identity was designed to capture the energy of the club
Branded Elements: The brand identity features a logo with modern typography, and a dynamic color palette of magenta, purple, and yellow. These elements are consistently applied across merchandise, digital assets, and gym interiors to create a cohesive and recognizable image.
Interior Design: An interesting challenge in the design process was the presence of fixed comic-style visuals on the walls that could not be removed. Instead of working against them, the decision was made to embrace and enhance this aesthetic, transforming it into a defining feature of the club’s identity. As a result, the entire visual concept was built around a comic book-inspired style
