Eurostar

Eurostar is an international logistics company that transports luxury cars across Europe. Its major partners include Volkswagen Poznań, Tesla Berlin Factory, Lamborghini Warsaw, Luxury Cars Hamburg, Hollmann International, Brabus and BLG Logistics.

The task was to develop a visual identity for the brand that combines sporty energy and premiumness.

The graphic sign is based on the letters ES and the shape of the finish flag, which symbolizes victory and speed, and also refers to the specifics of the transported cars. The slope of the graphic and text parts sets the overall dynamics.

The overall style is formed thanks to the dynamic layout of the layouts. Text blocks chaotically fill the layout space, but at the same time create a closed rectangle contour – this symbolizes energy that does not violate the overall order.

Thank you for watching

Design — Edward Nazmutdinov
Art Direction — Slava Konoplitskiy

Contact me:

edward.nazmutdinov@gmail.com

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