THE SWITCH. Qatar Media Corporation

Qatar National Television needed an opening title for "The Switch" program, which showcases individuals changing careers for a day. 

Our objective was to prepare the audience for thrilling transformations: firefighters becoming chefs, security guards turning into fitness trainers, and even more extraordinary changes.

Our concept revolved around making the program's name the central element of the video, symbolizing the characters in diverse settings and challenges.

The letter 'i' played a dual role, representing both an individual and a switch, highlighting the transformative essence of the program. As the switch is activated, the word undergoes changes, mirroring the character's journey of growth. This visual metaphor captures the essence of the program.

Catch the program on Qatar National Television and contact us if you require any video assistance. Let's embark on a journey of visible changes together.

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Client: Qatar Media Corporation

Producer: Kirill Dmitriev
Concept designer: Isa Karpenko
Animation: Ivan Sokolov

Music and SFX: Ivan Nikandrov

THANK YOU!

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