The packaging design of belle âme chocolate is a unique visual metaphor combining the image of a wolf and a naked female body. This concept embodies both wild nature and sensual sophistication, creating a deep symbolic image that attracts the eye and evokes an emotional response. The wolf, as a symbol of strength, instinct and mystery, is intertwined with the female form — the personification of beauty, vulnerability and inner strength. This combination highlights the complexity and versatility of the soul, which is reflected by the brand's name — "belle âme" (beautiful soul)
The inspiration for creating this visual metaphor was the interpretation of the classic fairy tale "Little Red Riding Hood" in the style of Guy de Maupassant. In his version, the wolf appears not just as a predator, but as an experienced and seductive character who looks at the viewer with a special, almost depraved look, seeing behind the naive appearance the complex inner world of a woman, her sensuality and secrets. This look, both piercing and penetrating, became the key to the artistic solution of the packaging, where the wolf and the female body merge into a single form, symbolizing the play of power and attraction, innocence and passion
Belle dame's packaging design is not just a product design, but an artistic statement that invites the viewer to look deeper, to feel the fine line between wildness and tenderness, between danger and attraction. It reflects the idea that true beauty is the harmony of opposites, the union of inner and outer, strength and vulnerability. This approach makes chocolate not just a delicacy, but an object of art that tells its story through visual symbols and literary references
