Financial Freedom — Visual Identity & Website for a Bankruptcy Support Service
We developed a full-scope brand and digital communication system for Financial Freedom — a service providing bankruptcy support for individuals.
The goal was to build trust with the audience through relatable visuals, clear communication, and user-friendly digital tools.
Goals:
Create a relatable and trustworthy brand identity
Communicate a sensitive service in a human-centered way
Build a landing page with clear structure and strong conversion potential
Design a full set of print and social media materials
Challenges:
Finding models who visually match the emotional and demographic profile of the target audience
Creating a tone of voice and design language that is empathetic yet professional
Balancing regulatory limitations with a warm, human-centered presentation
Scope of Work:
Professional photoshoot with cast matching target audience
Brandbook and full visual identity
Print materials for offline touchpoints
Visual system for social media
Landing page design optimized for conversion
The new visual system helped the service look more personal and emotionally engaging, building trust with a skeptical audience.
Clear design and consistent visuals across digital and print channels supported both lead generation and long-term brand recognition.
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See how we approached content-driven design for the finance industry:
