We developed and created a board game for the M2 company, thematically aligned with its core activities and intended as a gift for employees and partners. It took about a year and a half from the initial concept to the final print run.
Our work was divided into two main stages:
The first stage involved creating and refining the game mechanics in every detail, as well as designing the key elements. We came up with an original concept where players need to “move” from the city outskirts to the center by buying and selling real estate. To support this, we developed a detailed game board and corresponding pieces, and finally gave the game a casual, art deco–inspired look.
The second stage was dedicated to large-scale production. We drew up a comprehensive technical specification, factoring in all essential points, and built a prototype. After aligning the specification with the manufacturer, we oversaw each production phase to ensure that the finished product matched our vision.
We designed a unique shape for the player figures. Each figure comes in its own color — based on the number of participants. We’ll share the challenges we faced during the production process, below.
To make the game mechanics more engaging, we created three types of cards. "Factor" cards — positive or negative events that affect all players and change every round. "Circumstance" cards — individual situations a player faces during their turn. "Action" cards — services provided by M2 that help players deal with negative factors and circumstances.
To emphasize the game's kitschy style, we decided to create all the illustrations in a "golden" aesthetic. Instead of using 3D editors, we deliberately generated the images with Midjourney AI. The slight imperfections in the visuals further enhanced the game's unique character and atmosphere.
After finalizing the concept, game mechanics, and design of all components, we faced the task of producing a large print run within a limited budget. We prepared a detailed technical brief for the manufacturers and independently created prototypes, including sample versions of the game pieces and fabric pouches.
design direction Anton Kolchedantsev
art direction Anna Bossert
illustrations Darya Gromova
management Anna Titova, Anna Vovk
idea Mikhail Veselov, Ksenia Safiulina, Olesya Zuykova
m2.ru
