Rostelecom Cloud

Rostelecom is a very large provider of digital services and services. Today it is expanding and embracing the universe of different technologies, including cloud services.

In this project, I have tried to imagine what the identity of such a streaming service could looks like. Adopting and developing strong solutions of large companies: Yandex, Sber and others.

Task: to preserve the recognizability of the existing system and show strong communication solutions for such a "closed" service.

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RTC Conf — is a conference organized by the company. It is dedicated to cloud technologies and their applications in business.

I've visualized a talk page with links to speakers and recordings.

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I use neural networks to generate some of the content, because Rostelecom is a progressive company and can already implement similar solutions in its visual style without losing recognizability.

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The visual system is clear and without reference to the logo: brand colors and translucent substrates are scaled to different media: from digital to offline.

However, dense lettering and additional brand colors are used for part of the offline communications and conference.

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