SC2025 Festival is a project offering a brand identity of an imaginary music festival supposedly held by SoundCloud. According to the concept of the festival, SoundCloud supports underground electronic scene through a series of club nights held by niche outstanding record labels. Taking as inspiration an easily recognizable app’s interface element – the orange equalizer track – this project offers a new modern vision of SoundCloud as a venue for young creators to display their artistry and form a community.
WARNING! This project is for self-educational purposes only, it is not commercial.
