Urban Outfitters is a lifestyle retailer founded in 1970 in the U.S., known for its creative approach and connection to youth culture. With over 200 stores across the U.S., Canada, and Europe, the brand offers a curated mix of on-trend fashion for women and men, vintage clothing, home decor, beauty, music, and tech accessories. Urban Outfitters focuses on creating unique, inspiring shopping experiences both in-store and online, blending style, individuality, and cultural awareness.
The main goal of this concept was to update and rethink the visual identity of the UO website — with a focus on a cleaner, more minimalist aesthetic. At the same time, the navigation system was redesigned to create a more intuitive and seamless user experience, making it easier to interact with content and navigate the site.
