Neutrale Laundry Detergent Packaging Design
Client: Swiss Pharm Cosmetics
Brand: Neutrale
Project Date: 2022
Region: Russia, Belarus, Kazakhstan
Project Overview:
In collaboration with Swiss Pharm Cosmetics, I developed the packaging design for Neutrale laundry detergents. This brand is known for its hypoallergenic products free from fragrances, dyes, chlorine, and phosphates. The packaging design includes two product lines: the standard 3 kg laundry detergent and the Neutrale Baby detergent, specially formulated for children and those with sensitive skin.
Design Concept:
The primary objective was to create a clean, modern, and trustworthy look that communicates the hypoallergenic and eco-friendly qualities of the products. The design uses specific color schemes to distinguish between the product lines while maintaining a cohesive brand identity.
Neutrale Standard Detergent:
Color Scheme: The main background color is a soft blue, representing the neutral and gentle nature of the product.
Design Elements: The packaging features clear, bold typography and minimalistic graphics to highlight the product's 0% additives formula.
Neutrale Baby Detergent:
Color Scheme: A soft pink background differentiates the baby product from the standard one, emphasizing its gentle and safe formula for children.
Design Elements: The packaging includes playful and tender graphics, such as a cute bunny, to appeal to parents and convey a sense of safety and care for their little ones.
Brand Identity Development:
In 2016, I began my collaboration with Swiss Pharm Cosmetics by creating the brand identity for Neutrale. This involved developing a logo and visual guidelines that reflect the brand's commitment to purity, safety, and efficacy. The logo uses Pantone Reflex Blue, ensuring high visibility and recognition.
Current Market:
As of now, Neutrale laundry detergents are available in Russia, Belarus, and Kazakhstan. The successful launch and positive market reception are a testament to the effective design and strong brand identity.
Conclusion:
This project showcases the importance of cohesive branding and thoughtful design in creating packaging that not only attracts consumers but also communicates the product's core values. The Neutrale laundry detergent packaging is a prime example of how design can enhance brand perception and product appeal.
Feel free to visit Swiss Pharm Cosmetics for more information about the Neutrale brand: Swiss Pharm Cosmetics
