NFT MARKETPLACE CASE STUDY

WHAT IS IMPORTANT?

To create a coherent NFT marketplace user experience understanding your average user wants is essential.
We've already pided the users into 3 core groups with sometimes different needs and approaches to NFT and Web3 world.
Speculation (or buying and selling tokens while manipulating the price for personal profit) - is the ultimate part of non-fungible token markets today.
People are the most interested in up-and-coming new projects, which can potentially 10x or even 100x their investments.
Our greatest responsibility as designers is to make all the means of evaluating new and existing projects available for people.
In this case, we will learn how to display these means (or price-changing factors).

The utility is NFT's abilities. It is the top value and price-changing factor in 2022.
We think marketplaces must adapt and become more transparent with their users by displaying utility precisely and as it is.
The next chapter of this case study is about the visualization and description of non-fungible token's utility.