Through hardships to the stars – this is the main visual metaphor of the EQPT football for the brand. The illustration style is rendered as a single flowing shape, reminiscent of flames or the movement of wind, symbolizing the obstacles that may stand in our way. Rather than being just a piece of sports equipment, the ball here becomes a symbol of the journey:
White shapes — like bright stretches of the road or the glow of a dream
Black shapes — like challenges and obstacles
Their interweaving — like the alternation of successes and difficulties along the athlete’s path.
