Eco Lares — Identity Inspired by Turkish Textile Traditions and the Vision of Founders Evgenia and Maxim
We crafted the visual identity for Eco Lares — a brand that blends centuries-old craftsmanship with sustainability and contemporary trends. The identity centers around green, embodying the "Eco" essence, and red as an accent color, evoking Turkish vibrancy
The standout feature of the brand is Charlie — the charismatic cat of the founders. This adorable and cozy mascot adds warmth and recognition to the identity, becoming a symbol of home and thoughtful care.
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Logotype & Art Direction - Leonid Kobzev
Illustration - Tatiana Tignibidina
МОСТ© Studio
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