Contemporary art gallery and cultural space
Products / Services:
Exhibitions of contemporary artists (painting, sculpture, installations, digital art)
Art consulting for private collectors and businesses
Masterclasses, workshops, and lectures on contemporary art
Online platform for selling digital art (NFTs)
Brand Philosophy:
"Art is the echo of our inner world, reflected in form."
The brand encourages dialogue between the artist, the artwork, and the viewer, while supporting innovation and experimentation in art.
Brand Mission:
To provide a platform for promoting talented contemporary artists and to make modern art accessible and understandable to a broad audience.
Key Advantages:
Curatorial expertise in artist and artwork selection
Innovative and contemporary approach to art presentation
Active engagement with the community through educational programs
Form Selection
Name: “Echoformy” (Echoforms)
The name consists of two components:
Echo and Forms
Reference to the word “Forms”:
The use of simple geometric shapes — a circle, square, and triangle — evokes the most intuitive visual concept of “form,” while also referencing early avant-garde art.
Reference to the word “Echo”:
A Wi-Fi–like symbol represents wave transmission, incorporated into circular elements of the logo. At the same time, the geometric forms are fragmented or faded — visually expressing the concept of an “echo” of form.
Typography Selection
Custom Typeface
A high-contrast serif typeface combines sharp straight lines with smooth curves, highlighting a playful and fluid approach to the idea of form—always shifting and elusive.
Color Selection
Graphite Black
The background color is carefully chosen to act as a “neutral canvas.” It does not distract from the content but enhances the impact of visual accents. This deep shade symbolizes seriousness, professionalism, and a thoughtful perception of art. It also references the architecture of exhibition spaces and classic museum interiors.
Deep Red
This color intensifies the emotional impact of the visuals. It is associated with passion, creative energy, and revolutionary avant-garde movements—especially Russian Constructivism and Suprematism. Deep red serves as a powerful accent emphasizing the emotional and conceptual weight of the artworks on display.
Golden Yellow (Warm Ochre)
This tone adds warmth, friendliness, and a sense of visual nobility. It resonates with elements of the exhibits (e.g., retro-avant-garde works using ochre hues), creating harmony between the environment and content. It also symbolizes the value and uniqueness of the art presented in the gallery.
