AUREN Private Office
Boutique strategic advisory system for UHNW clients
Scope: naming, positioning, visual system, presentations
About the project (EN):
AUREN is a closed ecosystem for clients with $30M+ capital, where every detail is intentionally designed — from family architecture to asset management.
Our task was not to "design a brand", but to create an intellectual space of trust, where each element is a silent solution to a future challenge.
What we did:
— Naming: AUREN, from aurum (gold) and serenitas (serenity).
A name with no random associations — only status and stillness.
— Positioning: we don’t solve problems — we eliminate their necessity.
— Visual system: deep neutral tones, no visual noise, structured and private.
— Tone of voice: guiding but discreet. Calm authority without explanation.
Result:
We built a platform that allows for high-level dialogue — without clarification, without validation.
The AUREN brand is perceived as a private advisor: present, but never intrusive.
This is not just branding — it’s a trust infrastructure ready to scale.
BRAND DESIGNER MARIYA DOLZHENKO
CONTACT ME FOR A NEW PROJECT:
INSTAGRAM: @mariya.dolzhenkooo
TELEGRAM: mariyadolzhenko
WHATSAPP: +7 920 452 3767
I bring together brand meaning and aesthetics.
