🏆 KUBOK SIBIRI 2025 — Taekwon-Do ITF Championship Identity
Sport Branding / Visual Identity / Event Design
🎯 Project Overview
The KUBOK SIBIRI (Siberian Cup) is a large-scale all-Russian Taekwon-Do ITF championship held in Omsk, Russia.
The event brings together over 2000 athletes from all over the country — a unifying platform of strength, movement, and sportsmanship.
Our goal was to create a comprehensive identity system that visually captures the power and discipline of Taekwon-Do while reflecting the cold, proud spirit of Siberia.
🧩 Concept
The logo is built on a powerful geometric foundation — a combination of snowflake, cup, and human figure that symbolizes victory, unity, and motion towards the center.
Each element is hand-drawn and balanced by precise geometry:
❄️ Snowflake — symbol of Siberia
🏆 Cup — symbol of triumph
👤 Human figure — athlete, energy, victory
🔺 Letters K + С — abbreviation for Kubok Sibiri (Siberian Cup)
➡️ Directional arrows — movement towards the center, towards the Cup
The font was custom-drawn to mirror the dynamic rhythm of the logo — bold, confident, and sporty.
🎨 Visual System
• We developed a full visual ecosystem that united all touchpoints of the event:
• Event logo and wordmark
• Pattern system built from logo fragments
• Color palette: red, dark navy, and light ice-blue — inspired by the Russian tricolor and the frosty Siberian tone
• Typography reflecting power and clarity
• Medal design, ribbons, and engraving
• Certificates, invitations, badges, merchandise
• Social media visuals and arena navigation
🥇 Key Deliverables
• Brand Identity
• Medal Design
• Diploma and Certificate Design
• Invitations and Tickets
• Merch (cups, T-shirts)
• Social Media Design
• Navigation System
• Stage and Award Backdrops
⚙️ Implementation
All elements were unified into one system for print, digital, and environmental design.
The visual rhythm of diagonals and dynamic shapes created continuity across every medium — from banners to Instagram stories.
The medals were produced in three finishes — gold, silver, and bronze — with embossed details and colored enamel, reflecting the logo geometry.
📸 Event Impact
Over 2000 athletes and spectators attended the championship.
The visual system became a key factor in the event’s recognizability, used across all regions and national Taekwon-Do ITF media.
The new identity emphasized:
• unity of regions and participants
• strength of Siberia’s sporting spirit
• clarity and prestige of the event
⚡️ Credits
Art Direction & Design: Ilya Artkost
Client: Taekwon-Do ITF Federation, Omsk Region
Location: Omsk, Russia
Year: 2025
📍 Tags
Sport Branding / Identity / Event Design / Logo Design / Visual System / Taekwon-Do / Russia / Siberia / Kubok Sibiri / Championship / Branding System
