SberPrime is a subscription that brings together Sber’s ecosystem of services, giving users access to a wide range of benefits — from discounts to exclusive events. To celebrate the fifth anniversary of the subscription, Sber organized a concert by the singer MakSim, with free tickets available for subscribers.
Before the concert began, our task was to create a video that would capture the spirit of SberPrime, highlight its connection to the ecosystem of services, and convey a sense of scale and excitement. The core idea was to show an “ecosystem of opportunities” — where one simple action unlocks a whole world of benefits. Visually, this concept was expressed through dynamic motion and seamless transitions between different services within a single flow.
The biggest challenge was the timing: we had only seven days for concept development, storyboarding, visual production, and final rendering. Through a well-structured workflow and a coordinated team effort, we managed to deliver the project on time without compromising on quality or ambition.
The video became an emotional introduction to the concert, reminding the audience of the value of the subscription and setting the tone for a truly grand celebration.
