Брендинг Pro—Creative

We developed a brand identity for Pro—Creative, a fashion consulting agency that works with both emerging labels and established brands. Pro—Creative specializes in market entry strategies, brand DNA development, and collection or capsule planning.

The visual identity reflects the agency’s creative depth, combining bold imagery, minimalist refined typography, and a versatile color palette that allows the content to adapt to different tasks while maintaining the recognizability of the brand’s graphic system and conveying confidence, expertise,
and a contemporary tone of voice.

The initial task was to create an identity capable of unifying diverse content, from editorial materials to posts about fashion trends and client projects, without drawing attention away from the content itself.

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After the launch, Pro-Creative gained a cohesive visual system in which any type of content can be seamlessly integrated into a unified brand space. This is especially important because the team actively produces editorial content, shares project highlights, and covers key fashion-industry news using a wide range of visual materials.

A key element of the identity is the typographic logo. It serves as the structural foundation of the layouts, connects different blocks, and can be visually adapted to the width of the chosen format when needed.