Reglament ||| РЕГЛАМЕНТ
Reglament opens. A new space for meetings, work, and collaborative invention. A place where the industry gathers to share experience and turn ideas into reality.
For more than 20 years, Reglament has staged large scale forums, corporate events, and intensive programs. Over 100 conferences and forums, more than 1,500 speakers, more than 15,000 participants.
Together with the Reglament team, we shaped the strategy, voice, and visual identity. The task was to keep the strict nature of timing and turn it into a living, warm system that is useful for business and community.
Identity Three modules. A square and two vertical bars. A visual shorthand for pause and timebox. The mark stretches, stacks into rows, becomes a frame, a screen, a button. It holds content, drives the grid, and expands into scenography from the website and stories to a stadium. The logo embodies big screens, the place where event content lives and reaches everyone.
Typography and color A clear uppercase grotesk. Large sizes and a precise grid set the rhythm. Black and white with an electric blue accent. Light on dark. Clarity over noise.
Motion The modules open up and sync with the beat and the countdown. Time becomes the interface.
System The identity scales without loss. Merch, badges, wayfinding, social media, web, favicons, app icons. Every touchpoint is recognizable and flexible. Always in process. Always in motion.
Result Reglament connects discipline and freedom. It sets a precise tempo for events and gives them a bold face, from a single post to a big stage.
Melency Media ⓒ
