Backyard — visual identity for a modern food & leisure space
From branding to details: an identity that adapts to the changing rhythm of a social dining space.
Idea
A cozy, evolving food court that brings together diverse kitchens, casual comfort, and a communal vibe, all in one laid-back space.
Challenge
Create a flexible identity that reflects the variety of experiences, while keeping everything visually cohesive and open to future growth.
Concept
The core concept is transformation. Like the space itself, evolving from lunch to evening gatherings — the identity follows, balancing flexible shapes, warm visuals, and a relaxed mood.
Visual System
The core graphic element is an abstract pattern built from intersecting rectangular forms, a metaphor for the way different kitchens and cultures come together inside Backyard. The pattern adapts easily to various formats, while dynamic angles bring energy to compositions across brand touchpoints.
Typeface & Color
The typographic system combines classic serif elegance with bold compositions and modern rhythm, reflecting the balance between comfort and vibrancy.
The color palette is built around muted greens and off-whites, creating
a calm, cohesive connection between brand and space, while allowing flexibility for event-based variations.
