WB TV
PROCESS
this TV commercial was fully designed and animated by me
the process started with a storyboard from the art director and a simple request from the marketing team — to make it good and dynamic — with full freedom in execution
naked-eye version
WB 20 PACK
this is a special case created for the company’s 20th anniversary
in collaboration with a designer, a packaging concept was developed and later distributed across all pickup points nationwide, as well as appearing throughout city streets
i was responsible for creating the promotional video for this project
NEW YEAR BRANDBOOM
а special case assembled within a few days just before the New Year
created specifically for the company leadership and the Brand Boom campaign.
At 00:00, the video went live simultaneously across all company screens nationwide
the designer created a set of strong custom patterns, which I used as textures for the numerals in the animation
CYBERWEEKS
11-11 / BLACK FRIDAY
These were two major large-scale campaigns for 11-11 and Black Friday
The projects involved a wide range of media placements and new video formats, including nine international launches, as well as a special Brand Boom activation — a synchronized launch across all company screens at the same time
SUMMER SALE
thank you for watching!
together with the WB 360 team, we have delivered a large number of projects over the past couple of years and were pioneers in this field within Wildberries
