atmyplace — brand identity
case:
The identity for the brand of a photo studio/creative space called "atmyplace" from Atlanta.
idea:
Atmyplace is a place where people will feel calm and protected, a place that allows a person to open up in different ways. People's everyday life is full of contrived and fake things — distorted "pictures" that they have to broadcast to the world
for various reasons. They hide the true human nature and go against authenticity. It reminds the negative and positive
in photography and cinematography: the negative conveys colors oppositely to reality, while the positive displays them
as in actuality.
Forced insincerity can be stressful, distracting from real values, desires, and creation. It prevents from reaching the multifaceted potential that is in each person and benefiting society.
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identity, print design
