Veil
Veil is a conceptual luxury perfume brand conceived as an exploration of intimacy,
memory, and presence — a space between what is revealed and what remains unseen.
The visual language of the project is built on contrast and restraint. Flowing drapery, muted light,
and carefully balanced compositions evoke a sense of quiet tension between softness and structure.
The aesthetic draws from fashion photography, contemporary art, and high-end perfume branding, focusing on atmosphere rather than narration.
The brand was developed as a complete and cohesive system. The identity, logo, symbol, typographic structure, color palettes, packaging, and all visual assets were created as part of a single,
unified concept. Each fragrance is defined by its own emotional tone and chromatic identity,
while remaining deeply connected to the overall language of the brand.
Motion is treated as an extension of the identity — subtle, slow, and deliberate. Gentle movement
of fabric, light, and environment reinforces the idea of Veil as something ephemeral and alive, never fully graspable.
This project reflects an approach to branding where visual identity is not decoration, but atmosphere —
a carefully constructed presence that exists beyond the object itself.
