About the project
The project included the creation of a logo, brand colors, graphics, and an extensive collection of unique merchandise.
The identity captures the energy of esports while maintaining a connection to the aesthetics of the Okko brand. Bright colors, dynamic shapes, and expressive typography perfectly highlight uniqueness and convey the style of esports.
The visual language was inspired by pixel graphics, the aesthetics of industrial design, and the bold expressiveness of pop art.
