AvanMarket – UI/UX Redesign

CONTEXT

Avan Market is an e-commerce platform for buying and selling in-game skins for CS2, Dota 2, and Rust. Users come to the platform with different goals: to quickly sell their inventory, find выгодные предложения, or safely purchase rare items.

Despite the platform’s demand, the current interface creates friction in key user scenarios: navigation feels overloaded, and search and filtering lack clarity and transparency.

PRINCIPLES

— Clear and Predictable Navigation

We restructured the platform to ensure users always understand where they are and how to achieve their goals with minimal effort.

— Expressive Yet Balanced Visual Style

We used accent colors and dynamic typography to guide user attention, while maintaining clean and well-structured layouts.

— Consistency and Clarity

We built a cohesive design system that makes the interface predictable and easy to use for both new and experienced users.

FILTERING EXPERIENCE

To simplify recognition, we introduced visual cues — skin silhouettes and icons — directly into the filters. This helps users quickly identify different skin types without relying solely on text.

We also restructured the filtering layout:

— The left sidebar is now dedicated to high-level navigation, allowing users to browse major skin categories and types.

— The top section focuses on specific attributes such as price, rarity, and other item properties.

On cooperation issues:

mailbox@nlagency.ru

TG & INST