MaRiruelle is a hair and face care brand. The name "MaRituelle" combines the concepts of ownership
and ritual, literally meaning "My Ritual." The brand embodies the idea of self-care, isolation from the rest
of the world, and immersion in a skincare routine. The identity reflects an inner light, the harmony of self-care, and confidence in the product and results.
The font logo is light, with italic elements, inspired by the waves of hair. It conveys a sense of calm and concentration. The color palette is vibrant: each line has its own shade, making it easy to find a product to suit your hair and skin type or concern. The packaging is minimalist and clean, emphasizing the premium nature
of the product.
The following was developed: brand platform, naming, logo, corporate color palette, corporate layout, packaging, and corporate advertising materials.
