Client
True Gamers, UAE
Industry
Gaming / F&B
The Idea
Use PC lock screens and in-club screens to drive fast food orders through bold, high-impact visuals designed for a dark gaming environment
Role
Visual design
Lemonade Campaign
Campaign Focus
Promote homemade lemonades
Visual Approach
High contrast for a dark gaming setup.
Two hero flavors in focus.
Clear hierarchy, readable in 2–3 seconds
Process
01
Generated the campaign background and built the visual base around pre-created drink renders
02
Designed the final lock screen layout, establishing hierarchy, typography, and product focus
03
Adapted the layout across PC lock screens and in‑club promotional formats
Macaron Campaign
Campaign Focus
Launch a new macaron line positioned as a premium dessert inside the gaming club
Visual Approach
Clean, minimal composition.
Soft lighting with strong focus on texture and filling realism
Process
01
Generated three hero macaron flavors with a strong focus on texture, filling detail, and realism
02
Built the final key visual composition and established the visual hierarchy
03
Adapted the campaign across vertical screens, PC lock screens, and promotional banners
Pasta Campaign
Campaign Focus
Promote pasta dishes
Visual Approach
Warm tones to create a comfort-food mood.
Close-up compositions highlighting texture and richness.
Designed for quick and simple decision-making
Process
01
Generated each pasta dish individually with attention to sauce texture and realism
02
Developed the final layout and warm, appetite-driven color palette
03
Designed the pricing layout, typographic hierarchy, and call-to-action system
Summary
A series of AI-generated promotional food campaigns created for True Gamers’ in‑club screens across the UAE.
The goal was to increase food sales through high‑impact digital placements within the gaming environment.
Following implementation, promoted items showed measurable growth in sales
