Department of Construction of the City of Moscow | 2020
Branding development
The key problem of the state organization is the challenges of the time.
The key objective of rebranding is to rejuvenate and modernize the organization. Strengthen the team spirit, employees' commitment to traditions. To develop a professional and industrial culture. To increase the awareness of the Construction Department among residents and guests of the capital, as well as to instill in society our sign of responsibility and quality!
Logo Philosophy
The logo embodies the abstraction of the urban environment through the exposition of the city's infrastructure as the basis of modern society, combined with the Heraldic Shield of the city of Moscow – a symbol of power and continuity. The frame of the Heraldic shield in the upper part has the shape of a crane, symbolizing the main activity of the Department - the implementation of state programs in the field of construction of city order facilities.
The project was developed in 2020-2021
