Tonic for sophisticated residents of megacities 25-40. Regularly gather a large group of friends and make cocktails at parties themselves. The market is overloaded with Scandinavian minimalism and formalism. The goal is to create a design of a tonic that would stand out on the shelves of stores and speak with the audience in the same language.
The punk rock concept offers a visual breath of fresh air. While all the tonics are trying to look expensive and boring, we offer to look bold and authentic.
The concept of punk rock has been further developed. We have added a chain to the neck of the bottle, emphasizing the subculture theme. This decision will also attract more attention from consumers, who will be eager to share photos on social media.
