Tesla Ski Resort — Mobile App Concept
A conceptual mobile app for a premium ski resort under the Tesla brand, covering the full design cycle: brand research, user scenario definition, UX flow, and visual language development.
The challenge was to create an app that helps resort guests navigate and manage their stay — buy a ski pass, rent equipment, order a shuttle, and explore the resort infrastructure — while staying true to Tesla's identity: technological, minimal, no noise.
The key scenario was a first-time visitor arriving at the resort, needing to quickly sort out a pass, gear, and getting around. The flow was built around this: a home screen with real-time weather and trail status, a flexible ski pass configurator, an equipment rental catalog, a shuttle booking screen with Tesla model selection, and a full resort map.
Visually, the app follows Tesla's design DNA — dark backgrounds, large atmospheric photo cards, cold-toned accents, generous whitespace. The interface feels like a tech service, not a ski resort brochure: control, clarity, and a sense of premium without decoration.
