Spline
A collection of urban furniture created by the architects at CORE BUREAU
in collaboration with the manufacturing company Punto Group.
Designed for intensive outdoor use, it combines the durability of urban furniture with an aesthetic that feels equally at home indoors. The visual identity reflects this versatility, expressing the flexibility of both the forms and the collection’s purpose.
For Spline, we created a series of 3D animations that became an integral part of the brand’s visual identity. They were used both on the website, helping to showcase the structure and character of the collection, and across the exhibition stand’s large-format screens, creating a consistent visual language at every brand touchpoint.
The website extends the brand’s visual identity while serving as a practical tool for working with the collection. Alongside an immersive product presentation, it features a fully functional catalogue, giving architects access to 3D models, technical documentation, and a comprehensive library of materials.
As part of the project, we also designed a printed catalogue that extends the brand’s visual system. In the future, it will become part of the broader Punto Group product ecosystem, bringing the company’s collections together into a cohesive and consistent communication system.
The brand was officially launched at ARTDOM, where we developed a complete set of visual assets for its presentation. Alongside the exhibition stand design, we created 3D animations, digital content, and presentation materials, ensuring a cohesive brand experience across both physical and digital environments.
Art Director:
Ivan Usanov
Designers:
Alexey Zinoviev
Marta Kondakova
Ekaterina Gainutdinova
3D & motion
Igor Lezhanin
Alexey Zinoviev
Account:
Daria Lebedeva
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