ABOUT PROJECT:
"Contrast" is a fictional festival that brings together opposite facets of street food: traditional and modern, simple and sophisticated, chaotic and elaborate.
Visual identity:
The design is based on the atmosphere of urban streets: urbanism, graffiti,
road signs and traffic dynamics. This creates a lively, energetic environment
that reflects the spirit of street culture.
Color:
Vivid contrast is achieved through a tetrad color scheme — the combination of saturated hues emphasizes the diversity and energy of the festival.
