Orzo is a maximalist food delivery service that offers groceries,
pre-made meals and meal subscriptions
Developed for a target audience of young professional, Orzo is daring, colorful and busy.
This visual style allows it to stand out among the
competitors and makes meal prep and grocery shopping fun.
Orzo's branding identity uses 4 colours that can be combined in a variety of ways.
Elements and letters of the logo can be used to create patterns.
Orzo's main theme is celebration: it strives to make every meal fun.
The brightly colored packaging reflects this motif.
Brightness is the key selling point: healthy meals can
be flavorful and grocery shopping can lead to new discoveries.
Orzo offers a variety of snacks and pick-me-ups packaged
in the same signature style.
