Cendre is a mineral skincare brand drawing inspiration from the earth, clay, and natural stone. Formulated with kaolin, volcanic ash, pink and green clays, and mineral pigments, Cendre is made for those who trust in the power of the earth and desire pure, synthetic-free care.
Brandmark / Graphic Symbol — Stone
(Brand associations: cliffs, rocks, and minerals derived from stone).
Inside is a representation of the tiniest particles of these very minerals, which form the basis of the brand's cosmetics.
Typography
The typeface is upright, crisp, and confident. It features subtle irregularities and a stone-like texture, as if carved directly from a cliff.
Color Palette
Light Sage — the color of freshness and natural tranquility, referencing green clay.
Mineral Coral — the color of pink clay, representing femininity and softness; used as an accent color.
Milky Ash — the color of purified kaolin, symbolizing purity and lightness.
Graphite — the color of cooled volcanic rock, conveying depth and confidence.
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