Brand identity for an all-in-one travel booking platform
Trazler lets people book hotels, flights, trains and cars in one place and plan a whole trip in a few minutes. The brand had to feel as light and quick as the service itself.
The idea lives in the first letter. The top of the t turns into an arrow pointing up, a sign of take-off and of the moment a journey begins.
Violet keeps the brand recognisable on any photo. Warm orange and bright blue bring in the mood of sunsets and the sea. The brand speaks like a friend who loves to travel: “we know you want to travel”, “go make memories”, “explore the world your way”.
