01. Overview
SHIFT is a conceptual branding project for a fictional creative studio working at the intersection of graphic design, visual communication, and motion design.
The project is built around the idea of constant change: shifting familiar forms, transforming space, and exploring new visual possibilities.
The core idea is to change the way we see things.
02. Concept
The name SHIFT reflects the central idea of the project — movement, change, and the transition from one state to another.
This idea became the starting point for developing a visual system based on geometry, contrast, and the interaction between positive and negative space.
Graphic elements can transform, shift, and combine to create new compositions and visual combinations.
03. Motion Identity
Motion became a natural extension of the SHIFT concept.
Geometric elements shift, transform, and interact with one another, gradually forming the brand symbol.
The animation reveals the construction principle behind the logo and demonstrates how individual graphic elements come together to form a unified system.
Глеб Стученков
Брендинг
Глеб Стученков
Брендинг
