Pet Formula is a packaging and visual communication project for a range of functional treats for cats and dogs. The tasty purée delivers a full serving of functional supplements, offering a convenient alternative to tablets and capsules that can be difficult to give to pets.
This benefit shaped the packaging’s visual language: informative stickers and benefit claims communicate the product’s purpose and highlight its easy-to-feed format. Large, softly rounded typography combines with handwritten details to create a friendly character. White and graphite distinguish the cat and dog ranges, while colour accents identify each product’s function. The front gives prominence to the product name and stick imagery; expressive pet photography adds an emotional dimension to the side panels.
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