BRAND IDENTITY // LINGERIE AND BOUOIR BRAND // MARTSEVAYA

the logo uses a serif font as this was chosen by the client to represent the family history of the brand. a serif typeface is usually associated with tradition, elegance, and a classic style. It can create a sense of solidity and resilience, which may be related to the length of the brand's family history

the letter "M" and a keyhole are hidden in the sign of the logo. these elements have different symbolic meanings. the letter "M" refers to the first letter of the name of the founder of the brand. the keyhole, in turn, symbolizes exclusivity, secrecy or inaccessibility, as it is associated with something that can only be opened with a key or code

the feeling of lace, in turn, can give tenderness, femininity and romance to the package. the use of such elements can create associations with sophisticated fashion or handicraft, which can evoke positive emotions in consumers