Eurasian Tracking School

EURASIAN
 TRACKING SCHOOL.

New visual style for the Eurasian Tracking School, school at the center of global transformation,
the main force in the field of business development. Preserving traditions in the transfer of knowledge
and giving them new meanings in the new modern realities.

In 2022, several institutions joined forces to create the Eurasian School of Business and Innovation Training and Methodological Consulting Center. Eurasian Tracking School as one of the areas on the basis of the Training and Methodological Consulting Center of the Eurasian School of Business and Innovation.
An organization that seeks to develop new ways to make progress, create new courses of study, and innovate through research, while developing its connections to the urban, regional, and international ecosystem.
"ETS is a new experiential institution that includes professionals from a variety of industries, businesses and social projects. Aimed at creating new initiatives and transforming the learning environment in business development internationally.

Our studio, in the process of co-building, created a visual identity, brand architecture and graphic principles. As part of the negotiations and joint meetings held, it was decided to expand the direction, create new initiatives, expand the location of presence and create new units to cover all important areas in the field of consulting development.

Task:


To create a logo that meets all the realities of today's market, but with the continuity of the traditions of knowledge transfer. To use the lion as a symbol of wisdom in Asian and European culture.

Solution:
Taking into account all the wishes we kept the coat of arms story in a modern interpretation, light and minimalistic in a European way. The key symbol of the logo was a lion. To be more precise, the lioness, as they transmit and preserve the knowledge. The mythical protector of the Law, the guardian of sacred knowledge. He is a symbol of power and success, royal power and strength. General symbolism: pine, solar energy (symbol of fire and the Sun), royal power, strength, courage, wisdom, justice, patronage and protection.
Star - as a symbol of knowledge, key - symbolizes the transfer of key skills and tools/artefacts.
The word mark, designed to identify territorial affiliation, was conceived in harmony with the emblem. Easy to read, this institutional logo allows for a wide range of actions in the visual system. The creation of this new identity was achieved in collaboration with the client.