Serene is a brand for bold, elegant, yet natural and emotional women. The main goal is to create clothes that help women look confident without forgetting their comfort and individuality. The brand pays special attention to details and quality of the products.
The brand collection includes clothes made of natural organic materials, made in Scandinavian traditions: practicality, expressive cut and restrained shades.
Clean typography and minimalist design do not distract attention, but only emphasize calmness, sophistication, reflect the high quality of the products. A concise, stable grotesque grotesque typographic logo was developed. With sharp and clear edges and corners, the logo inspires confidence and elegance, while the verified round shapes of the letters add coziness and softness.
In every detail of the brand you can notice references to photographs taken with a film camera. The image formats on web and print materials, tags correspond to the size of a full frame in film photography (24×36 mm) and the modern square ratio of 1 : 1 (e.g. like the Fujifilm Instax Square).
