Create a corporate identity for a flower shop that will reflect its uniqueness and attract new customers
Way:
1. Research of the market and competitors: study of existing corporate styles of other flower shops and identification of their advantages and disadvantages
2. Determining the target audience: determining the age, social and demographic characteristics of potential customers of the store
3. Logo and color scheme development: creating a unique logo that will reflect the main values of the store, and choosing a color scheme that will match its uniqueness
4. Packaging design development: creating a unique packaging design for flowers that will match the store's corporate identity
5. Creating a brandbook: developing a document that will contain all the elements of the store's corporate identity and instructions for their use
Results:
1. A unique corporate identity that will reflect the uniqueness of the store and attract new customers
2. Recognizable logo and color scheme
3. A brandbook that will help maintain a unified style of the store in all its manifestations
