Promo-site and presentation videos for the St. Petersburg International Legal Forum in the field of private law.
The International Legal Forum is the equivalent of the Nobel Prize for the international legal community.
For five days each year, St. Petersburg becomes a legal capital of the world: thousands of legal professionals from all continents come to share experience and discuss the most topical and pressing legal issues. The Forum is an effective platform for dialogue of the state, business circles and legal community.
The announcement of the winner took place in the St. Petersburg D. D. Shostakovich Academic Philharmonic.
The award ceremony was held in the building of the General Staff of the Hermitage as part of the plenary session of the SPBILF
Our responsible task was to develop a website with maximum ergonomics and a clear functional interface.
We have developed a very stylish and modern website inspired by the design of the main prize of the St. Petersburg International Legal Forum Prize, developed by the legendary Karim Rashid.
The site is remarkable not only for the unique, beautiful and bright design and lot’s of features but it was primarily created for the convenience of users. We have created a site project that works as fast as possible, the site has no doubt highload class.
The maximum convenience of the resource was achieved by a considerable amount of testing, due to which the best version of web design and its structure was identified. We conducted usability audit in terms of navigation, internal search, design and content.
A distinctive feature of this site is the clarity of infographics and beautiful typography. To encourage visitors to the site, a graphic chart was developed showing the increase in the cost of participation as the Forum approaches.
You can also select the tabs Architecture Business Program and Cultural Program, which are powerful arguments for visiting the Forum.
We used Human Centered Design approach while we have developed this successful project that combines style and design, on the one hand, and usability, on the other. Such an approach to the development and evaluation of interfaces involves the mandatory involvement of potential users of the product in the process, and our testers and marketers did an excellent job with this task!
The pearl of this project is that we created a video presentation - a kind of promotional video about the promotional site
