OLFACTIF IS ABOUT THE JOY OF EXPLORING AROMAS.
IT’S ABOUT THE POWER OF SCENT TO MOVE YOU, INSPIRE YOU, AND REFLECT
WHO YOU TRULY ARE.
Olfactif was founded in 2013 by Tara Swords, a scent aficionado who wanted to connect artisan scent makers with fragrance lovers who were bored with mass-market scents. In 2018, Olfactif was acquired by Danielle Fleming, Founder and Nose of Noteology (formerly NOTE Fragrances), a boutique perfumery and custom perfume studio headquartered in Scranton, PA. A fragrance veteran and serial entrepreneur, Danielle has been in the fragrance industry for over 19 years. From launching her own brands to analyzing consumer insights for Fortune 500 companies at Firmenich, Danielle has both breadth and depth in the world of all things scented.
Work Process
1) Research
2) Problem identify
3) Finding solutions
4) UX Design
5) UI Design
Problems that required solutions and changes :
A) The lack of a unique style and aesthetics for a field in which a lot is paid to beauty and appearance(cosmetics).
— I made a design that at first glance is welcoming to the user and gently embraces him, envelops and immerses him
in the atmosphere of the company and the site, arousing interest in acquaintance and study.
B) It was harder for the user to navigate the site because of the outdated design.
— I made everything more minimalistic, with a focus on important steps, and to make it easier to concentrate on the necessary and important things.
C) The problem: there is not enough content, interesting pictures, everything is quite dry and unattractive.
— The solution was to add high-quality images, change and pick up other fonts that correspond to the spirit of the time
and create more interest and are easily assimilated.
D) Also, the site lacked air and contrasts.
— I decided to add this and make the site "wider, more airy" so that it would be easier to perceive information and more interesting to spend time on it.
Let's take a look at the new branding concept and move on to web design.
