goal.
Develop an identity for a series of promotional trips for the new Renault Duster.
Including the development of branded equipment, gift merch and rewards for participants.
design solution.
Tour format based on the Boy Scout movement aesthetic.
The tour's promotional campaign and merch are built around outdoor activities and exploration. As the journey progresses, client explores new locations and learn extraordinary skills for each of which receives unique patches and rewards.
Graphic language of a event inspired by refreshed Renault identity. The main design tool is double line that forms routes and activity logos, these things are complemented by a fresh yellow-white gradient.
