BRAND IDENTITY
Le Gallerie degli Uffizi
New brand identity system for Le Gallerie degli Uffizi that brought together four extraordinary
museum complexes, creating one of the most important and most visited culture hubs in the world:
Gli Uffizi, Corridoio Vasariano, Palazzo Pitti and Giardino di Boboli.
The rich history of this places inspired the creation of the new logo: the Vasarian arch, a symbol of
the Florentine Renaissance style; the golden ratio, a mathematical formula used in architecture and
design to achieve visual harmony and balance in a composition; the monogram, a graphic synthesis
obtained by combining two or more letters and often used to sign artworks and objects.
Andrew Aldokhin: Graphic Design, Motion Design
