Nice and Nasty. Brand Identity
· Brand Story
Nice and Nasty is a bar that doesn't exist (in one location). We travel the world promoting good vibes and conscious consumption organizing workshops about quality coffee and parties taking over cool cocktail bars. A nice international specialty coffee shop that transforms like a werewolf in a bad-ass nasty cocktail bar. Also Nice and Nasty now is about psychology lectures, about the answers to the questions you're afraid to ask, about research one's personality. (whitch exist, doesn't it?)
· Briefing
Psychology lectures in a bright online format. The community was formed from the bar parties (parties will also continue).
Guerrilla, provocative marketing (for the purpose of viral advertising). Eye-catching posters are pasted around the city, stickers are scattered, inscriptions on the T-shirts of passers-by etc.
