Goal: to make a creative redesign of the original USSR newspapers landing page, where a user can submit an application.
Solution: improved UX: designed the first screen with unique selling proposition, added menu, specified and highlighted the advantages, moved the delivery information to one screen, combined contacts into one block, drew attention to the choice of packaging and made it more clear, drew users` attention towards the exclusive offer.
Improved UI: designed the landing page in the style of the USSR, added storytelling and motion to immerse the user into the atmosphere of the USSR, used colors and graphics in retro style, built the concept around the font and non-standard layout, because the landing page is about newspapers.
