WAAW - dried fruits campaign design

WAAW
Probably everyone has their favorite taste after which they are filled with wow emotions. And the symbol is the Arabic letter waw, it is very suitable for the naming. We wanted to reflect our great Uzbek history with the help of ornaments and colors.

The Waaw brand is engaged in the export of dry fruits from Uzbekistan to Russia.

The applied arts of Uzbekistan have a centuries-old history and traditions rooted in ancient times. The best works of ancient and modern Uzbek masters reveal to us a picture of the development in the historical life of the people of such types of art as ceramics, carpet weaving and silk weaving, embroidery and gold embroidery, printed cloth, the art of wood and ganch carving, jewelry, chasing, the art of painting, etc.

We were inspired by the Uzbek tablecloth State Museum of History and Culture of the Kashkadarya Region

Created corporate identity/packaging designs for the brand.
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