BOTAN(IQ): WHERE NATURE MEETS TECHNOLOGY
PROJECT OVERVIEW
Welcome to BOTANIQ, a revolutionary skincare brand that harmoniously blends the purity of nature with cutting-edge technology. Its mission is to provide personalized skincare solutions that cater to the unique needs of every individual, ensuring radiant and healthy skin.
BOTANIQ is derived from a combination of 'botanical' and 'IQ', symbolizing the brand's commitment to using the finest natural ingredients alongside intelligent technology. The name reflects the essence of the brand—where nature meets technology to provide personalized care.
THE CONCEPT
At BOTANIQ, the belief is that the best skincare comes from understanding and leveraging the power of natural ingredients combined with advanced AI technology. BOTANIQ's personalized botanical blends are crafted to match specific skin profiles, addressing unique concerns and environmental factors.
The pattern used in BOTANIQ’s branding features intricate lines that serve a dual purpose. These lines represent the geographical coordinates of the places where the natural ingredients are sourced, celebrating the global journey from nature to your skincare routine. Additionally, these lines mimic the unique patterns of human skin, emphasizing the individuality of each person’s skin and BOTANIQ’s commitment to personalized care.
Brand designer: Anastasia Kaeser
Art director: Yulia Zakharova
